Unreal Fur is a Melbourne based, faux fur label brought to life in 2011 with a clear goal. Our mission is to end the use of real fur in the fashion industry, by providing the most in-vogue faux furs of the best quality in the world. We are a top-tier label, currently stocked in many major stores around the world including Revolve, Free People, Bloomingdales, Saks Fifth Avenue, and Farfetch to name a few. With a cult following, Unreal Fur is a proud vegan brand, with a loud voice on important messages like animal welfare, ethical practices in business, passion in art and love for each other. We also have a strong history of collaborating with other like-minded organisations, individuals and artists that share our general philosophy and attitude towards the future of fashion.