{"title":"Primi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFounded in Australia, Primi was born from a simple intention: to create timeless wardrobe staples defined by quality, comfort, and considered design.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"primi-estelle-off-shoulder-t-shirt-white","title":"Primi Estelle Off Shoulder T-Shirt - White","description":"\u003cp\u003eThe Estelle T-Shirt redefines what an everyday tee can feel like. Made from 100% Australian cotton, it’s soft, breathable and naturally lightweight. The asymmetric off-shoulder neckline brings subtle femininity, while side-body ruching and gentle sleeve gathering create shape without cling.\u003c\/p\u003e\n\u003cp\u003eWhy you’ll love her:\u003c\/p\u003e\n\u003cp\u003e– 100% Australian-grown cotton\u003cbr\u003e– Asymmetric neckline\u003cbr\u003e– Side-body \u0026amp; sleeve ruching for soft structure\u003cbr\u003e– Elevated everyday silhouette\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e\n\u003cp\u003eFabrication: 100% Australian Cotton\u003cbr\u003ePlease note, this fabric is less dense and more relaxed than our Signature Rib, so it may have more show-through. It’s intentionally light, airy and breathable.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primi","offers":[{"title":"Small","offer_id":42397657563221,"sku":"125664","price":89.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42397657595989,"sku":"125665","price":89.95,"currency_code":"AUD","in_stock":true},{"title":"Large","offer_id":42397657628757,"sku":"125666","price":89.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-260115_PRIMI_S3_S18_1628.webp?v=1776140948"},{"product_id":"primi-carina-classic-long-sleeve-optic-white","title":"Primi Carina Classic Long Sleeve - Optic White","description":"\u003cp\u003eOur Carina Long Sleeve is a figure hugging shape. We would suggest this style if you are wanting a clean base layer. This top has stretch \u0026amp; is accomodating to bust sizes. We recommend your true size. If you are in-between sizes or want a tight look, we recommend sizing down.\u003c\/p\u003e\n\u003cp\u003eOur size recommendation is based on general sizing. Please keep in mind everyone's fit preference and body is different.\u003c\/p\u003e\n\u003cp\u003eCold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Small","offer_id":42397662249045,"sku":"125673","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Medium","offer_id":42397662281813,"sku":"125674","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":42397662314581,"sku":"125675","price":69.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-260115_PRIMI_S3_S19_1673.jpg?v=1776058269"},{"product_id":"primi-carina-classic-long-sleeve-black","title":"Primi Carina Classic Long Sleeve  - Black","description":"\u003cp\u003eOur Carina Long Sleeve is a figure hugging shape. We would suggest this style if you are wanting a clean base layer. This top has stretch \u0026amp; is accomodating to bust sizes. We recommend your true size. If you are in-between sizes or want a tight look, we recommend sizing down.\u003c\/p\u003e\n\u003cp\u003eOur size recommendation is based on general sizing. Please keep in mind everyone's fit preference and body is different.\u003c\/p\u003e\n\u003cp\u003eCold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Small","offer_id":42397667786837,"sku":"125667","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42397667819605,"sku":"125668","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":42397667852373,"sku":"125669","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/PRIMI-ECOMM2_S72_5136.jpg?v=1776058536"},{"product_id":"primi-carina-nola-henley-long-sleeve-bodysuit-black","title":"Primi  Nola Henley Long Sleeve Bodysuit - Black","description":"\u003cp\u003eDesigned with a flattering V neckline and functional front snap placket, the Nola Long Sleeve Bodysuit is the kind of piece you’ll reach for again and again. Crafted from our new double layered Slinky Rib fabric, it smooths, sculpts and hugs the body while still feeling buttery soft against the skin.\u003c\/p\u003e\n\u003cp\u003eThe long sleeves create a sleek, elevated look and feature subtle thumbhole cut-outs, a small detail that makes it feel a little extra special. And while the double layered rib keeps you warm and supported, the fabric still feels soft, breathable and effortless to wear.\u003c\/p\u003e\n\u003cp\u003eWhy you’ll love her:\u003c\/p\u003e\n\u003cp\u003e– Made from our new double layered Slinky Rib (buttery soft, sculpting \u0026amp; supportive)\u003cbr\u003e– Long, sleek sleeves with cute thumbhole cut-outs\u003cbr\u003e– Adjustable front snap placket so you can style the neckline your way\u003cbr\u003e– Warm and supportive while still feeling light and comfortable\u003cbr\u003e– Snap closure at the crotch for easy wear\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Small","offer_id":42397667983445,"sku":"125676","price":139.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42397668016213,"sku":"125677","price":139.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":42397668048981,"sku":"125678","price":139.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-260115_PRIMI_S3_S10_0955.jpg?v=1776058541"},{"product_id":"primi-estelle-off-shoulder-t-shirt-black","title":"Primi Estelle Off Shoulder T-Shirt - Black","description":"\u003cp\u003eThe Estelle T-Shirt redefines what an everyday tee can feel like. Made from 100% Australian cotton, it’s soft, breathable and naturally lightweight. The asymmetric off-shoulder neckline brings subtle femininity, while side-body ruching and gentle sleeve gathering create shape without cling.\u003c\/p\u003e\n\u003cp\u003eWhy you’ll love her:\u003c\/p\u003e\n\u003cp\u003e– 100% Australian-grown cotton\u003cbr\u003e– Asymmetric neckline\u003cbr\u003e– Side-body \u0026amp; sleeve ruching for soft structure\u003cbr\u003e– Elevated everyday silhouette\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e\n\u003cp\u003eFabrication: 100% Australian Cotton\u003cbr\u003ePlease note, this fabric is less dense and more relaxed than our Signature Rib, so it may have more show-through. It’s intentionally light, airy and breathable.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primi","offers":[{"title":"Small","offer_id":42397668081749,"sku":"125661","price":89.95,"currency_code":"AUD","in_stock":true},{"title":"Medium","offer_id":42397668114517,"sku":"125662","price":89.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":42397668147285,"sku":"125663","price":89.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-260115_PRIMI_S3_S40_3224.jpg?v=1776058542"},{"product_id":"primi-katie-cable-knit-pant-chocolate","title":"Primi Katie Cable Knit Pant - Chocolate","description":"\u003cp\u003eMeet your winter uniform. The Katie Pant pairs effortlessly with the Katie Jacket for a cosy, coordinated set you'll live in all season. She's warm, considered and easy to wear every day.\u003c\/p\u003e\n\u003cp\u003eCut to a relaxed straight leg profile and finished with an elastic drawcord waist, this style is an easy to wear winter staple. Style it as a set or style it back with your winter wardrobe staples.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love her:\u003c\/p\u003e\n\u003cp\u003eLuxurious wool and cotton yarn blend\u003cbr\u003eMatching cable knit structure- designed to wear as a set with the Katie Jacket\u003cbr\u003eRelaxed straight leg profile for an easy, flattering everyday fit\u003cbr\u003eElastic waist with drawcord finish\u003c\/p\u003e\n\u003cp\u003eThe cable knit structure gives this piece a firmer fit , we recommend sizing up for a more relaxed silhouette.\u003c\/p\u003e\n\u003cp\u003eAmelia wears a size S: Waist: 65cm, Hip: 94cm, Height: 171 cm\u003c\/p\u003e","brand":"Primi","offers":[{"title":"XSmall","offer_id":42622842404949,"sku":"126185","price":109.95,"currency_code":"AUD","in_stock":false},{"title":"Small","offer_id":42622842437717,"sku":"126182","price":109.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42622842470485,"sku":"126183","price":109.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":42622842503253,"sku":"126184","price":109.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-PRIMI_ECOMM4_S1_00079.jpg?v=1782105366"},{"product_id":"primi-katie-cable-knit-jacket-charcoal","title":"Primi Katie Cable Knit Jacket - Charcoal","description":"\u003cp\u003eThe Katie Jacket is your refined winter uniform. Crafted from a luxurious wool and cotton yarn blend, it's cosy, beautifully textured and made to be lived in all season long.\u003c\/p\u003e\n\u003cp\u003eAn intricate cable knit structure gives this piece its depth and character, while the two-way metal zip and hood make it as practical as it is beautiful. Designed for staying in and polished enough for heading out.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love her:\u003c\/p\u003e\n\u003cp\u003eLuxurious wool and cotton yarn blend - warm, cosy \u0026amp; beautifully textured\u003cbr\u003eIntricate cable knit structure for an elevated, considered finish\u003cbr\u003eTwo-way metal zip for versatile, adjustable wear\u003cbr\u003eHood for added warmth and winter coverage\u003cbr\u003eRelaxed fit - the perfect cosy layer for cooler days\u003cbr\u003eDesigned to pair with the Katie Pant as a coordinated knit set\u003c\/p\u003e\n\u003cp\u003eAmelia wears a size S: Waist: 65cm, Hip: 94cm, Height: 171 cm\u003c\/p\u003e","brand":"Primi","offers":[{"title":"XSmall","offer_id":42622842601557,"sku":"126186","price":119.95,"currency_code":"AUD","in_stock":false},{"title":"Small","offer_id":42622842634325,"sku":"126187","price":119.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42622842667093,"sku":"126188","price":119.95,"currency_code":"AUD","in_stock":true},{"title":"Large","offer_id":42622842699861,"sku":"126189","price":119.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-PRIMI_ECOMM4_S2_00141_06014206-1d5e-4172-84ec-4add03b8fe3e.jpg?v=1782105367"},{"product_id":"primi-flo-sherpa-jacket-chocolate","title":"Primi Flo Sherpa Jacket - Chocolate","description":"\u003cp\u003eThe Flo Sherpa Jacket is designed as an outerwear piece, cut to an oversized, boxy silhouette with room to layer your favourites underneath. The drop shoulder and relaxed sleeve give this jacket its effortless, everyday look.\u003c\/p\u003e\n\u003cp\u003eWe recommend your true size for the intended oversized fit.\u003c\/p\u003e\n\u003cp\u003eSpot clean if required. Cool gentle machine wash. Do not bleach. Do not tumble dry. Do not iron. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003eShell: 100% Polyester\u003cbr\u003eLining: 95% Polyester, 5% Elastane\u003c\/p\u003e\n\u003cdiv class=\"custom-accordion-item active\"\u003e\n\u003cdiv class=\"custom-accordion-description\"\u003e\n\u003cdiv class=\"custom-accordion-inner\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eThe Flo Sherpa Jacket is cut to an oversized, boxy silhouette. We recommend your true size for an effortlessly relaxed fit.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAmelia wears a size XS: Waist: 65cm, Hip: 94cm, Height: 171 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Primi","offers":[{"title":"XSmall","offer_id":42622842798165,"sku":"126195","price":179.95,"currency_code":"AUD","in_stock":false},{"title":"Small","offer_id":42622842830933,"sku":"126196","price":179.95,"currency_code":"AUD","in_stock":true},{"title":"Medium","offer_id":42622842863701,"sku":"126199","price":179.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-PRIMI_ECOMM4_S4_00333.jpg?v=1782105370"},{"product_id":"primi-katie-cable-knit-pant-charcoal","title":"Primi Katie Cable Knit Pant - Charcoal","description":"\u003cp\u003eMeet your winter uniform. The Katie Pant pairs effortlessly with the Katie Jacket for a cosy, coordinated set you'll live in all season. She's warm, considered and easy to wear every day.\u003c\/p\u003e\n\u003cp\u003eCut to a relaxed straight leg profile and finished with an elastic drawcord waist, this style is an easy to wear winter staple. Style it as a set or style it back with your winter wardrobe staples.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love her:\u003c\/p\u003e\n\u003cp\u003eLuxurious wool and cotton yarn blend\u003cbr\u003eMatching cable knit structure- designed to wear as a set with the Katie Jacket\u003cbr\u003eRelaxed straight leg profile for an easy, flattering everyday fit\u003cbr\u003eElastic waist with drawcord finish\u003c\/p\u003e\n\u003cp\u003eThe cable knit structure gives this piece a firmer fit , we recommend sizing up for a more relaxed silhouette.\u003c\/p\u003e\n\u003cp\u003eAmelia wears a size S: Waist: 65cm, Hip: 94cm, Height: 171 cm\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Small","offer_id":42622842962005,"sku":"126179","price":109.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42622842994773,"sku":"126180","price":109.95,"currency_code":"AUD","in_stock":true},{"title":"Large","offer_id":42622843027541,"sku":"126181","price":109.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-PRIMI_ECOMM4_S2_00117.jpg?v=1782105372"},{"product_id":"primi-katie-cable-knit-jacket-chocolate","title":"Primi Katie Cable Knit Jacket - Chocolate","description":"\u003cp\u003eThe Katie Jacket is your refined winter uniform. Crafted from a luxurious wool and cotton yarn blend, it's cosy, beautifully textured and made to be lived in all season long.\u003c\/p\u003e\n\u003cp\u003eAn intricate cable knit structure gives this piece its depth and character, while the two-way metal zip and hood make it as practical as it is beautiful. Designed for staying in and polished enough for heading out.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love her:\u003c\/p\u003e\n\u003cp\u003eLuxurious wool and cotton yarn blend - warm, cosy \u0026amp; beautifully textured\u003cbr\u003eIntricate cable knit structure for an elevated, considered finish\u003cbr\u003eTwo-way metal zip for versatile, adjustable wear\u003cbr\u003eHood for added warmth and winter coverage\u003cbr\u003eRelaxed fit - the perfect cosy layer for cooler days\u003cbr\u003eDesigned to pair with the Katie Pant as a coordinated knit set\u003c\/p\u003e\n\u003cp\u003eAmelia wears a size S: Waist: 65cm, Hip: 94cm, Height: 171 cm\u003c\/p\u003e","brand":"Primi","offers":[{"title":"XSmall","offer_id":42622843125845,"sku":"126190","price":119.95,"currency_code":"AUD","in_stock":false},{"title":"Small","offer_id":42622843158613,"sku":"126191","price":119.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42622843191381,"sku":"126192","price":119.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":42622843224149,"sku":"126193","price":119.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/WEB-PRIMI_ECOMM4_S1_00067.jpg?v=1782105375"},{"product_id":"primi-carina-mock-neck-long-sleeve-oatmeal-marle","title":"Primi Carina Mock Neck Long Sleeve - Oatmeal Marle","description":"\u003cp\u003eOur Carina Mock Neck Long Sleeve is a figure hugging shape. We would suggest this style if you are wanting a clean base layer. This top has stretch \u0026amp; is accomodating to bust sizes. We recommend your true size. If you are in-between sizes or want a tight look, we recommend sizing down.\u003c\/p\u003e\n\u003cp\u003eOur size recommendation is based on general sizing. Please keep in mind everyone's fit preference and body is different.\u003c\/p\u003e\n\u003cp\u003eCold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Small","offer_id":42691763929173,"sku":"CAR-Mock-Oat-S","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42691763961941,"sku":"CAR-Mock-Oat-M","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":42691763994709,"sku":"CAR-Mock-Oat-L","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/2-3_7c217ab6-8ed9-46b9-9dd9-90a061f985c3.jpg?v=1783423371"},{"product_id":"primi-carina-mock-neck-long-sleeve-black","title":"Primi Carina Mock Neck Long Sleeve - Black","description":"\u003cp\u003eOur Carina Mock Neck Long Sleeve is a figure hugging shape. We would suggest this style if you are wanting a clean base layer. This top has stretch \u0026amp; is accomodating to bust sizes. We recommend your true size. If you are in-between sizes or want a tight look, we recommend sizing down.\u003c\/p\u003e\n\u003cp\u003eOur size recommendation is based on general sizing. Please keep in mind everyone's fit preference and body is different.\u003c\/p\u003e\n\u003cp\u003eCold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Small","offer_id":42691771367509,"sku":"CAR-Mock-BLK-S","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Medium","offer_id":42691771400277,"sku":"CAR-Mock-BLK-M","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":42691771433045,"sku":"CAR-Mock-BLK-L","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/files\/Primi_15.08.23_Ecomm_1717.jpg?v=1783423294"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0312\/7225\/collections\/WEB-260115_PRIMI_S3_S10_0955.webp?v=1778214972","url":"https:\/\/www.honeyed.com.au\/collections\/primi.oembed","provider":"HONEY","version":"1.0","type":"link"}