Fiona originally started her career in fashion at Just Jeans and Rockmans managing country stores for approximately 7 years before moving back to Echuca and having 3 children.

Opening Honey is the realization of a dream and the culmination of hours of research and sourcing.

Honey will provide women in the area will exclusive garments tailored individually for their needs while providing amazing customer service in a very chic environment.

One off garments – won’t see yourself everywhere.

Staff member Louise Phyland has a great background in retail – former Sportsgirl manager and has traveled the world gaining sales experience.

Special assistance from an amazing person – Janet Rockes, whose advice with the buying and merchandising has been invaluable.  Janet owned and operated The Rockes Shop in Bendigo for many years and is still as passionate about fashion as ever.  Has also been involved in organizing fashion events in Myer Bendigo and has been involved with many other leading fashion outlets.  A wonderful inspiration.

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